Retail to Your Clients

Blog Posts

• 

  Are Premades Destroying the Lash Industry?

  February 10, 2023

  "Do I have to suffer in order to prove myself as an artist? Am I not allowed to use premades simply because it makes someone else perceive me as less than? Why is my artistic value hinged on whether or not I use a handmade or a premade?" If you are a die-hard "handmaker for lyfe" like I was, it's time we open up to the idea that premade fans can, in fact, be just as rewarding and beautiful as a gorgeous handmade fan.
• 

  Strip Lashes 101: How to Apply False Lashes Like a Pro

  October 10, 2022

  Despite their widespread availability and trendiness, strip lashes remain the most intimidating part of many women’s beauty routines. If that sounds like you, we’re here to help!
• 

  How to Advance Your Lash Education

  September 19, 2022

  As the industry continues to grow at its current rate, it’s especially important for artists to advance their education and keep up with the changing tides.
• 

  Lash Reality’s Guide to Eyelash Extension Adhesives

  September 19, 2022

  A good lash glue can be the deciding factor on whether your client comes back in tears saying their set only lasted a week versus a 5-star review on how well the lashes stayed put.
• 

  7 Ways to Use Colored Lashes in Your Sets

  September 09, 2022

  If you follow us on Instagram (which you totally should), you would know that we recently launched our newest challenge! We’re asking lash artists to step into the world of imagination and create their funkiest sets inspired by Willy Wonka!...

• 

  How to Keep Up with Your Lash Inventory

  September 09, 2022

  Keeping up with your lash inventory is just one of the many facets of running a successful lash business.